At the Pomegranate Festival, our team actively conducted surveys to
elicit valuable insights from visitors and vendors, focusing on their
preferences and feedback regarding the festival. These surveys played a
crucial role in gauging their expectations and interests, offering a
comprehensive understanding of their perspectives. The data collected
during this process not only shed light on the preferences of festival
attendees but also provided key information for refining and tailoring
agritourism offerings to better align with the expectations of the
festival’s diverse audience.
In 2024, the Pomegranate Festival saw a significant rise in vendor
participation, with 455 vendors taking part compared to the previous
year. Additionally, surveys were conducted with 817 visitors, offering a
broader and more detailed understanding of attendee experiences. This
increased level of engagement provided valuable insights into visitor
preferences and helped strengthen the overall analysis of the festival’s
impact.
In comparison, the 2023 edition of the festival welcomed 353 visitors
and 237 vendors, laying the foundation for a multi-year perspective on
trends in attendance, participation, and feedback. This year-on-year
comparison enables stakeholders to better understand changes in public
interest, the effectiveness of promotional efforts, and the evolving
dynamics between visitors and local producers. The dashboard below
presents a detailed breakdown of the collected data across both years.